Strategy & Insight for Tech in Senior Living
We assist startups in growing in the aging, care, and senior living markets by providing strategy, partnerships, and operator insight.
Our Mission
We Exist to Help Tech Succeed in Complex Markets
Solving the biggest challenges in senior care and aging takes more than code — it takes clarity, strategy, and the right relationships.
SWS Consulting bridges that gap by combining startup savvy with deep understanding of care operators and real-world distribution.
Our Approach
You know technology. We know the market.
We help you move faster, with more traction and less wasted motion.
Clarity
Define what makes you different and why it matters to care operators.
Traction
Traction
Build GTM strategies that convert more than just pilots.
Momentum
Traction
Enable your team to sell, scale, and partner like insiders.
Who We Work With
▶︎ HealthTech & AgeTech Startups
▶︎ AI & Analytics Platforms
▶︎ Growth-Stage Vendors Expanding into Senior Living
▶︎ Senior Living Orgs Seeking Tech Strategy
▶︎ Investors & Aging-Focused Funds
▶︎ Tech-Enabled Service Providers
Not sure where you fit? We’ll tell you straight...
Leadership
Led by Experience. Built for Growth.
SWS Consulting is led by a tech veteran and founder with 30 years of experience launching AgeTech/HealthTech startups, advising VC-backed platforms, and working hands-on with senior living operators.
We understand what it takes to go from product to partnership because we’ve done both.
Jeffrey K. Robinson, MS, MBA:
Founder & CEO, Lead Consultant
Innovation Through Partnership
